Curating a personal business image serves a function in the distribution of online media content regarding the way people work and conduct business. The building and maintenance of a business self-identity is a continuous process in light of tumultuous technological changes affecting the way people network and conduct business in online settings. For example, LinkedIn profiles have the potential to enable or hinder an individual’s ability to seek work, meet potential clients, find service providers, or network through people they already know (Damnianović, 2012). The wide visibility of the Internet ensures that the curated business self will be judged, rightly or wrongly, in a court of public opinion. A recent study was completed to assess whether individuals felt the risks outweighed the rewards of posting a resume on LinkedIn (Claybaugh & Haseman, 2013). In addition, the Google website interactive counter shows approximately 2,353,380 searches are performed during a mere 60 seconds who could include a current employer, co-worker, or a future job recruiter (Google, 2014). Business self-curation is making calculated decisions on what to include or exclude regarding images, comments, according to the type of response one wishes to solicit (Kasch, 2013). Curating “self” identity for business creates economic value is similar to product promotion as a commodity (Kasch, 2013). Business communication teachers are helping students be aware of their online “self” as to helping or hindering professional endeavors (Sacks, 2012). Business identity means assuming a role of responsibility for social media content and its outcome. The value of an individual is changing in terms of permanent education, qualifications, and the importance of a first-rate image. Social media makes business image curators of users through the need to separate professional concerns from personal thoughts or opinions in the distribution of online media content.
References
Claybaugh, C. C., & Haseman, W. D. (2013). Understanding professional connections in LinkedIn- A Question of Trust. Journal of Computer Information Systems, 54(1), 94-105.
Damnianović, V., Matović, V., Kostić, S. C., & Okanović, M. (2012). The Role of the LinkedIn Social Media in Building the Personal Image.
Google ( 28 Sept., 2014) http://www.google.com/intl/en/insidesearch/howsearchworks/thestory/
Kasch, D. M. (2013). Social media selves: College students' curation of self and others through facebook. (Order No. 3564380, University of California, Los Angeles). ProQuest Dissertations and Theses.
Sacks, M., & Graves, N. (2012). How Many “Friends” Do You Need? Teaching Students How to Network Using Social Media. Business Communication Quarterly, 75(1), 80-88. doi:10.1177/1080569911433326
References
Claybaugh, C. C., & Haseman, W. D. (2013). Understanding professional connections in LinkedIn- A Question of Trust. Journal of Computer Information Systems, 54(1), 94-105.
Damnianović, V., Matović, V., Kostić, S. C., & Okanović, M. (2012). The Role of the LinkedIn Social Media in Building the Personal Image.
Google ( 28 Sept., 2014) http://www.google.com/intl/en/insidesearch/howsearchworks/thestory/
Kasch, D. M. (2013). Social media selves: College students' curation of self and others through facebook. (Order No. 3564380, University of California, Los Angeles). ProQuest Dissertations and Theses.
Sacks, M., & Graves, N. (2012). How Many “Friends” Do You Need? Teaching Students How to Network Using Social Media. Business Communication Quarterly, 75(1), 80-88. doi:10.1177/1080569911433326